Colin Kelly of Butler, PA, has worked in the automotive sales industry for more than eight years. Now an advertising consultant with Claddagh Incorporated of Butler, PA, Colin Kelly helps dealerships to design sales events and advertisements.
One of the most important factors in the creation of car advertising is an understanding of what the buyer wants. In 2018, advanced technology tops the list.
Today's car manufacturers are including and promoting such personal technology as in-car USB charging ports and smartphone integration capabilities. Most manufacturers today support either CarPlay from Apple or Android Auto from Google, both of which allow a connected smartphone to control the car's display screen. Once the system is activated, the user can access his or her own music, navigation tools, and other apps.
In addition to mobile links, car shoppers are benefiting from an increased number of safety supports. These include lane departure warning systems and rear cross-traffic alerts, both of which can inform a driver of potential hazards that might otherwise be out of sight. In addition, for car shoppers with young drivers in their households, teen driver technology provides parents with safety reports when their children are behind the wheel.
